The emergence of the internet has caused direct bookings and the use of travel agents to decline while booking channels steadily rise in numbers.
A hotelier only ever wants to sell the greatest number of rooms, at the most lucrative price point that’s why the obvious thing to do to increase sales would be to make a hotel’s inventory available at the most sought-after digital marketplace. Hoteliers place their rooms for rent on online platforms such as OTAs, metasearch engines, and their brand website to ensure that their customers can find them wherever they go to make their reservations. The ideal tool to help hotels take advantage of today’s many sales channels while avoiding their pitfalls is a channel manager.
What is a Channel Manager?
A channel manager is a tool that will allow you to sell all your rooms on all your connected booking sites at the same time. It will automatically update your availability in real-time on all sites when a booking is made when you close a room to sale, or when you want to make bulk changes to your inventory.
A Channel Manager integrates with your hotel’s PMS in managing your hotel rooms and distributing across all channels simultaneously. It acts as a ‘middle software’ between your PMS and channels you sell your room on, managing real-time availability and guests’ data. They pull from a central pool of inventory that maps to existing rooms to provide real-time availability updates from/to the PMS. Each new reservation is delivered right into the PMS, without any manual intervention.
Benefits of Channel Manager
With a Channel Manager that works together with PMS, you’re able to manage guests’ bookings, your rooms’ real-time availability and prices, and your guests’ data simultaneously. A Channel Manager is, therefore, a key component of the room distribution strategy that your hotel shouldn’t ignore.
If you are currently on the hunt for the perfect Channel Manager for your hotel, then Horeca Cloud + Channel Manager integration is your best solution! Remember, the key to maximizing your hotel revenues is to have the right channels to distribute your rooms and most importantly to manage them correctly!