November 3, 2021

5 Amazing Benefits Of A Hotel Reservation Management System

A hotel reservation system is a software that allows guests to book directly with the hotel online thereby eliminating the need for middlemen like online travel agents(OTA). It is a tool that schedules the dates and lengths of stay for guests and provides a secure platform for guests to make payments online, that way the guests can efficiently make reservations from the comfort of their home or wherever they are currently. Most reservation systems give guests the option of choosing their rooms at the time of booking, they go further to give guests the option to request extra services such as having special items placed in your room before arrival. 

The process of making reservations with a reservation management system may be the same as making reservations with OTA’s the major difference is the hotel incurs no additional fees which OTA’s usually charge.

The software essentially processes online reservations made via the hotel’s website and then passes this information to the hotel’s own backend so that the information can be easily accessed. Bookings are then managed by hotel staff. With the advancement of technology and increase in online booking it is important to have an online reservation management system for your hotel, not only would it help you spread your reach to a wider audience but it would also help you create an amazing first impression on clients.


5 Benefits of Using a Hotel Reservation Management Software

  • Improves Efficiency: Most guests today require immediate attention, no one has the patience to wait at the front desk to be checked into their rooms, an online reservation software can help you manage your waitlist and reduce traffic at the front desk of your hotel significantly, it would allow the guests to be in charge of making their own reservation and bookings into the system which lessens the workload for the reception as all they would have to do is prepare for the arrival of the guests. Availability of a room is automatically updated across all channels which reduces the risk of overbooking and double booking which would, in turn, reduce administrative tasks and free up your staff to focus on other aspects of your hotel and deliver an excellent guest experience.
  • Increase Direct Online Bookings: With reservation management software directly integrated into your website, guests do not need to navigate to other sites just to book a room with your property, they can book directly on your website which helps in eliminating extra charges made by intermediaries such as OTA’s. Reservation management software helps in increasing bookings by providing a 24/7 platform for guests to make reservations, guests do not need to wait till the next day to make reservations with your hotel or worse get frustrated and move on to your competitors, it eliminates the need to call up hotel receptionist to ask about the availability of rooms as room availability would be automatically updated on the site thereby encouraging guests to book directly on your site.
  • Gives you an Edge over the Competition: In this technological age there is a major advantage of being online, although some hotels fail to see the importance of establishing an online base for their property, they don’t invest in the right kind of software to manage their bookings both online and in-person their by loosing out on profits bound to be made online and they end up relying majorly on OTA’s as a source of online booking. Hotels with a reservation management system can customize the software to deliver clear messages associated with your brand which would guide the guests throughout their journey and end up leading to a sales conversion for you, this way you would be promoting user-friendliness to your guests and a sense of security compared to that of a third party.
  • Reduces the Possibilities of Errors: Human errors are significantly reduced or eliminated when guests are the ones in charge of scheduling reservations for themselves and inputting their own details and contact information, this way any error which occurs would not be held accountable by you. The reservation management software syncs up with all systems such as your channel manager, website, etc. thereby reducing the risk of overbooking or double booking due to human errors which allows for better service to guests by freeing up administrative tasks.
  • Increases Guest Satisfaction: Guest experience can be managed effectively through reservation management software, you can customize your reservation system to provide additional services to the guest during the booking process, you can offer value-added services like local tour guides, spa services, airport shuttle, etc. by making your reservation system user-friendly it can significantly contribute to a positive experience for guest thereby creating a great first impression. Your reservation platform can be a good place to get feedback and suggestions from guests.


Conclusion

With the advent of technology, having a hotel reservation system software is one of the best ways to get direct sales and manage revenue for hotels. It is a good way to improve guest experience and avoid human errors. You can promote your online reservation platform by offering discounts and promotions to those who use it. It allows for the smooth running of your reservation process with little effort from the staff, freeing up more time for staff to take care of other duties and deliver exceptional services to guests.

Horeca Cloud is one of the simplest and affordable software which would provide you solutions to your reservation problems, Horeca Cloud provides you with the benefits listed above and more, it provides you with easy and comprehensible features which not only takes care of the reservation needs of your hotel but acts as an efficient hotel management software which is designed to ease the work process and give you more time to provide high-quality services to guests. Visit our website now to find out more.